Our geological treasures shone on one of television’s highest-rated shows: El Hormiguero.

Collaborator Marron brought the magic of Navajún to the studio. He showed Pablo Motos and the coaches from La Voz (Laura Pausini, Luis Fonsi, Pablo López, and Antonio Orozco) how these minerals, with their perfect shapes and golden luster, are extracted directly from the rock. The surprise and fascination on their faces said it all.
For one of our pyrites to be the star of that segment was a true source of pride. The cameras captured the beauty of these minerals which, as Marron rightly said, “look like they’re from another planet.” This proves that what for us is the work of a lifetime is, for many, an astonishing discovery.

For us, it’s an important step for the world to learn about the richness of our land and the uniqueness of these crystals that set us apart. We hope this moment in the spotlight encourages more people to visit us and discover the magic hidden within each of our pyrites.